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Rival Calif. Papers Settle Lawsuit Over Ad Pricing

•  National News     updated  2011/01/04 09:16


Two San Francisco newspapers engaged in a lengthy legal battle over predatory pricing have settled their dispute outside of court.

The San Francisco Chronicle reports that the Bay Guardian and SF Weekly announced a settlement Monday but did not disclose its terms.

The Guardian filed an antitrust lawsuit against SF Weekly in 2004, accusing the paper of slashing advertising prices to drive the Guardian out of business. A San Francisco judge in 2008 ordered SF Weekly to pay $21 million to its rival.

SF Weekly has said its low-cost ads reflected fair competition and did not violate antitrust laws.

Both alternative weeklies are distributed for free and rely on ad revenue to continue operating.


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