Identity: Connecting to the Community. Connecting with your community is essential for any legal professional looking to expand their client base. This is a particularly useful strategy for sole practitioners and firms that work cases in one particular jurisdiction and/or within a niche practice area.

A website is a perfect avenue to highlight your connection to locals, contributions to your field, and track record in your city. There are numerous means of establishing this sense of narrative fidelity and it depends on your practice area.

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